What subjects get the best response?
emedia have been sending email bulletins to the UK business community since 1998 and during that time have become experts on how to maximise the response from our email bulletins.
Over the past ten years, we have accumulated a wealth of experience on the types of information that continuously get the most response and we’ll let you in on the secret – it’s pretty simple …< /p>
Free information that adds value
For example …
- Whitepapers
- Guides
- Top tips
- Model policies
- New regulations/legislation
- ebooks
- Evaluation software
- Software patches or upgrades
These types of content are always popular and will generally generate a good response.
However, we’re going to give you insight into how to get an ever better response, with inside information on the subjects within the key market areas covered by our bulletins that are generating the best responses.
Hottest topics in our B2B audiences:
HR decision makers are currently most interested in
- Maternity rights
- Employing migrant workers
- Reducing staff turnover
- Equality bill changes (effecting race, gender & age)
- Flexible working
- Absenteeism
Fleet Managers are responding best to articles about
- Private mileage legislation
- Driver eye care (eg. setting up eye care policy)
- Ways to reduce fuel costs
- Lowering emissions (to benefit from Govt tax savings)
- Environmentally-friendly fleet solutions
Health & Safety Managers seem particularly responsive to information on
- Avoiding liability for accidents in the workplace
- First aid advices (eg. how to prevent death from sudden cardiac arrest)
- Health & Safety legislation updates and changes
- Preventing stress (and related absenteeism) in the workplace
- Using office equipment safely (eg. RSI, ladders, ergonomic furniture etc)
The following subjects are of most interest to Financial decision makers
- Tax planning and advice
- The credit crunch: avoiding/minimising effects
- How to handle debt/bankruptcy
- Preventing/monitoring false employee expense claims
- HMRC legislation and changes
- Cash flow management
- PCI compliance
IT decision makers have been especially interested in
- Email archiving/dealing with spam
- Malware, spyware and other email security threats
- Employee internet/email misuse
- ITIL v3 (establishing best practice)
- Social networking website usage
- Password security (and other authentication measures)
Many Women in Business are clicking on articles about
- Improving grammar & avoiding common grammar mistakes
- Living well during the recession
- Quick / healthy eating
- Fashion advice for the office
The following Personal Finance issues are very popular
- Salary negotiation advice
- Ways to lower spending / budgeting
- Ways to save and invest money
- Avoiding debt / debt solutions
- Tax (reducing payments, calculating tax, tax rules, IHT)
The hottest Consumer Technology subjects right now are
- Reviews/lists of the best consumer gadgets
- Quirky gadgets/ luxury gadgets for men
- Fastest broadband providers / speeding up your internet connection
- Latest games consoles
Property Investors are particularly responsive to information on
- Ways to sell a house quickly/ for the best price
- Advice about current state of UK property market
- Countries providing good property investment opportunities
- Advice for first-time investors
Those looking for Personal Travel solutions cannot get enough of
- Cheap deals
- Lists / reviews of best holiday destinations
- Travel advice (immunisations, exchange rates)
- Seasonal fillers (eg best music festivals, places to go for special events)
Visit the hottest topics section of emedia’s website which is updated regularly on the particulary industry topics that are receiving the most clicks from our subscribers
About Author
Pioneers in business to business email marketing since 1999, emedia publish free opt-in email bulletins covering a range of markets: From Technology to general business management areas covering Small Business, Finance, HR and Marketing as well as more specialist areas such as Education, Public Sector, Construction and Healthcare.
Our email bulletins enable organisations to communicate information, privilege content and exclusive offers to the business community to help them keep ahead of the competition.
It is emedia’s policy to only launch a new bulletin when it is 100% confident that the title will continually provide subscribers and marketers alike with real value. This approach has seen emedia successfully expand its reader base to over one million subscriptions.
emedia is an active member of Return Path’s Sender Score Certified program, the leading third party email certification program.